The aim for this project was to create an event to solve an image issue of an existing company.
After interactions with British Gas, I considered they would gain from an engaging and exciting event for their customers and the wider audience. Up Lift is a fictional Air Balloon festival I created and have designed posters, lanyard passes and responsive web site.
The air balloon festival idea was to lift up peoples spirits and put British gas in the best light promoting customer loyalty. I have also mocked up a coffee cup and created air balloon stickers with uplifting words on them.
This is a cover and spread for an unconventional travel magazine aimed at those with abundant curiosity. The graphic marks in the spreads and the effects on the photographs stem from Jackson Pollocks' approach of creating without consciously thinking about it, in other words, wandering and seeing where it will take you.
This is personal work to illustrate my skills in illustrator, indesign and photoshop. Decided to set myself the brief of designing a book cover and promotional poster for a book encompassing a non fictional topic.
The Sindy doll is an iconic figure and has been present it most womens lives for decades. Reading this book, "How to be a women" by Caitlyn Moran morphed the idea of Sindy, a toy from the authors youth was having a day off being so perfect and deciding not to do her hair, wearing the oldest thing she has and being happy to just be herself.
The objective behind this piece of work was to create a handmade poster for any film, book or album. Beetlejuice one of my favourite films came to mind a very humorous movie regarding the morbid topic of life after death. My aim was to create a chic and avant-garde event directed at open minded film enthusiasts.
The packaging story is based around the old fable "The Emperors Gown", where the emperor was lead to believe he was wearing a luxurious gown when in fact he was wearing nothing. Cornucopia is an imaginary place full of splendour and riches; only with twine made from the fleece of the cornucopian mountain sea goat would you be able to find it.
High end packaging for string directed at the affluent (the emperor type) baking fanatic.
The aim of this piece of work was to create a brand identity for a multi purpose venue. My venue was situated in Abu Dhabi and was focused on the large expatriate community of the city bringing people together in a eco friendly multi purpose complex.
The identity I designed for myself came about from playing with positive and negative space of letters. I decided to take it a step further and explored the negative space of the whole Helvetica Neue Bold alphabet. Disappointed with the I and the J, I had a look at some other fonts including Raleway Bold a san serif with a curvy J, and Century Schoolbook a serif with curves and terminals.
Here are the results, I also created stencils of the Helvetica and Century Schoolbook alphabet in upper case alternating positive and negative space letters. Which I have mocked them up as a cup and t shirt to see what they look like.
Plastic pollution in the ocean is a major problem as there a tons of plastic in our oceans killing marine life, contaminating the water and evidently entering our food supplies. A fictitious campaign (although I wish it was real) to instigate thinking and action regarding plastic pollution.
The alphabet has been handmade using plastic bags a major source of contamination in our ocean and in the water they mimic jelly fish which is a food source for many marine life.
Received a call from an old friend wanting some art work of a breed of dog called Podenco (a native breed from Spain) to put on t shirts and or tote bags to raise money for the Super sight Hounds charity.
The Podenco dogs have been badly abused in Spain and the charity needs donations to go over to Spain to rescue the dogs, bring them back to the uk in order to look after them, and find them a good home.
The design needed to boost awareness of the breed and be inexpensive to reproduce. I took inspiration from silk screen printing and after looking through a lot of photos of abused podenco dogs on the internet I was influenced by the Barack Obama “Hope” Poster, by Shepard Fairey for the 2008 president campaign. This seemed to be very pertinent as the charity is bringing a glimmer of hope to these amazing creatures.
I also show other design ideas and what these designs would look like on a poster, tote bags and as a mug.