The aim for this project was to create an event to solve an image issue of an existing company.
After interactions with British Gas, I considered they would gain from an engaging and exciting event for their customers and the wider audience. Up Lift is a fictional Air Balloon festival I created and have designed posters, lanyard passes and responsive web site.
The air balloon festival idea was to lift up peoples spirits and put British gas in the best light promoting customer loyalty. I have also mocked up a coffee cup and created air balloon stickers with uplifting words on them.